The main focus of the event in Copenhagen and Stockholm was to further introduce Steve Madden to the Scandinavian market and network with appropriate profiles in a fun and engaging way. We invited some of the biggest fashion profiles in Denmark and Sweden respectively to join the Steve Madden-shoe world for an exclusive dinner. The concept of the event was "Throwback/Wayback", picking up on the themes of the AW22 collection being launched.
Steve Madden shoes were displayed all over location to make sure that wherever the guests looked they were sure to feel that they traveled back in time and want to capture that moment. Disposable cameras were places out on the tables - because what's more 90's than a disposable camera? The cameras was also a great opportunity for organic content creation. Complete with a photobooth and branded backdrop which allowed profiles to take pictures with a brand feel. Fun stickers with captions were distributed together with Steve Madden goodies in a branded box further creating engaging photo moments.