Concept Days
Beauty Boost is an inspiring, informative and interactive day dedicated to all things beauty. With the mission to make sure that each guest leaves with something new, whether it’s a skill, favorite product or treatment or an idea for a beauty look or an article. A way to learn tips and tricks from beauty professionals, talk to brand representatives, try out tools and treatments in our in-house beauty salon and listen to inspiring talks with relevant beauty profiles and about the latest trends.
Presskontakterna hosts Beauty Boost for press, influencers and tastemakers and later invites consumers to a separate Beauty Boost event. A perfect opportunity for brands to meet new and existing customers eager to advance their knowledge. Our mission is to activate the guests in an exciting way and make sure brands get that extra and valuable time to share their philosophy and guide them through the product range. Brands are able to offer samples and sell products on the spot.
