Yves Rocher

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Content Creation

Sustainability and creativity

Yves Rocher's new shampoo bars deliver soft and shiny locks and care for the planet at the same time. An environmental friendly packaging of recycled carton eliminate plastic and botanical key ingredients from Yves Rocher's fileds of La Gacilly nourishes and cleans the hair effectively. And for every purchase of the products, Yves Rocher Foundation plants a tree. To highlight the launch we teamed up with illustrator Fanny Schultz to create a sustainability calendar and beautiful cards to match each shampo bar and highlights each ingredient from Yves Rocher's fields of La Gacilly - ecologially planted marigold, chamomile and cornflower. To create inspiring content in addition to the illustrations and the calendar, we captured Fanny in her studio during the creative process.

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