We created an unforgettable winter experience in the far north of Sweden together with INUIKII and KEEN Wellbeing. Hosted at the iconic Arctic Bath, the trip offered a unique opportunity to slow down, reconnect, and embrace nature. A select group of influencers and creators were invited to unwind in saunas, brave the ice baths, and share a cozy tent dinner on a frozen lake—an immersive moment of calm and connection. This activation strengthened brand storytelling through curated content moments, seasonal alignment, and authentic engagement, capturing the essence of wellbeing and Nordic lifestyle.