We hosted an exclusive event at the iconic Ice Hotel to celebrate the launch of the new BOSS perfume, inviting a select group of influencers to fully immerse themselves in the brand's world. From bespoke activities to an unforgettable stay in the unique icy surroundings, every detail was designed to reflect the essence of the BOSS perfume. The event received extensive media coverage, strengthened relationships with key influencers, and left attendees with a lasting impression of the brand.