We developed a comprehensive 360° marketing strategy for A Day's March and artist Lisa Larsson to attract a fresh audience. The strategy encompassed pre-event PR, a consumer event, community engagement, influencer outreach, creative co-gifting, and a press release. The collaboration was an overwhelming success, with the collection selling out within days. The strong media coverage and positive press exposure were a direct result of the tailored 360 strategy and the seamless alignment between the brand and the artist.