Paula’s Choice

6

Social media management

Local skincare communities

When the American skincare brand Paula’s Choice entered the Scandinavian market, Presskontakterna developed and executed local strategies to build and nurture their Social Media channels in Sweden and Denmark. With the aim to engage and educate about science based skincare in an informative yet inspiring way. Always keeping the brand, platform and audience in mind for everything from content creation to tonality.

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